A Name to Compare With A Discussion of the Naming of New Brands
Year of publication: |
1977
|
---|---|
Authors: | Collins, Leslie |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 11.1977, 5, p. 337-363
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Brands | Marketing planning | Consumer marketing |
-
Stewart, David, (1998)
-
Smith, Mary F., (2003)
-
Barnett, M., (2012)
- More ...
-
The art of asking "why" motivational research
Collins, Leslie, (1970)
-
A name to conjure with : a discussion of the naming of new brands
Collins, Leslie, (1977)
-
Whatever happened to motivation research?
Collins, Leslie, (1970)
- More ...