A narrative review of three streams of avatar marketing with potential, examples, and challenges
Year of publication: |
2024
|
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Authors: | Ishigaki, Ryo ; Leepsa, N. M. |
Published in: |
International journal of innovation and technology management : IJITM. - Singapore [u.a] : World Scientific Publishing, ISSN 1793-6950, ZDB-ID 2167183-7. - Vol. 21.2024, 4, Art.-No. 2430004, p. 1-31
|
Subject: | Avatar marketing | model avatar | virtual assistant | virtual fitting room | virtual world | Virtuelle Realität | Virtual reality | Social Web | Social web | Internet | Computerspiel | Video game | Electronic Commerce | E-commerce | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team |
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