A network comparison of alliance motives and achievements
Year of publication: |
2000
|
---|---|
Authors: | Schmitz Whipple, Judith ; Gentry, Julie J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 15.2000, 5, p. 301-322
|
Publisher: |
MCB UP Ltd |
Subject: | Supply chain | Alliances | Business‐to‐business marketing | Channel relationships |
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