A new era of consumer marketing?
Year of publication: |
2013
|
---|---|
Authors: | Gamble, Jordan ; Gilmore, Audrey |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 11/12, p. 1859-1888
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer marketing | Co-creation | Marketing management | Music industry |
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