A new research agenda for business segmentation
Year of publication: |
2002
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Authors: | Goller, Susanne ; Hogg, Annik ; Kalafatis, Stavros P. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 1-2, p. 252
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