A new way to determine buying decisions
Year of publication: |
1959
|
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Authors: | Pessemier, Edgar A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 24.1959, 2, p. 41-46
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Subject: | Wirtschaftliches Verhalten | Verbraucher |
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