A ORGANIZATIONAL DYNAMICS - Blue ocean strategy: From theory to practice Af:140
Year of publication: |
2005
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Authors: | Kim, W.Chan ; Mauborgne, René |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 45.2005, 5, p. 489-492
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