A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Year of publication: |
2022
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Authors: | Pozharliev, Rumen ; Rossi, Dario ; De Angelis, Matteo |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 7, p. 1336-1349
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Subject: | advertising effectiveness | eye-tracking | influencer marketing on Instagram | message content | social media influencer popularity | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Virales Marketing | Viral marketing | Neurowissenschaften | Neuroscience |
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