A Preliminary Investigation into Pre‐ and Post‐Purchase Risk Perception and Reduction
Year of publication: |
1994
|
---|---|
Authors: | Mitchell, V.‐W. ; Boustani, Pari |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 28.1994, 1, p. 56-71
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Consumer marketing | Decision making | Loss prevention | Perceptions | Risk |
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