A pricing approach for service companies : service blueprint as a tool of demand-based pricing
Year of publication: |
2014
|
---|---|
Authors: | Calabrese, Armando ; De Francesco, Federico |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 20.2014, 6, p. 906-921
|
Subject: | Service operations | Service delivery | Demand-based pricing | Service blueprinting | Service companies | Service marketing | Dienstleistungssektor | Service industry | Preismanagement | Pricing strategy | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Dienstleistung | Services |
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