A product life cycle for international trade?
Year of publication: |
1968
|
---|---|
Authors: | Wells jr., Louis T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 3, p. 1-6
|
Subject: | Verbrauchsgütertest | Marktforschung | Aussenwirtschaft Wettbewerb | Vereinigte Staaten |
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