A proposed method for the development of marketing mix of the tea drink market
Year of publication: |
1998
|
---|---|
Authors: | Wu, Couchen ; Wu, Shwu‐Ing |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - MCB UP Ltd, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 10.1998, 1, p. 3-21
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | Marketing mix | Taiwan | Tea |
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