A psychological-economic model of advertising-sales effort
Ross Johnston Wilhelm
| Year of publication: |
1963
|
|---|---|
| Authors: | Wilhelm, Ross Johnston |
| Subject: | Werbungsbetrieb | Werbung | Werbungspsychologie |
| Extent: | VII, 436 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | University of Michigan, Diss. 1963 |
| Notes: | Bibliogr. S. 417-436 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003028658