A qualitative approach to developing small firm marketing planning competencies
Year of publication: |
1999
|
---|---|
Authors: | Hill, Jimmy ; McGowan, Pauric |
Published in: |
Qualitative Market Research: An International Journal. - MCB UP Ltd, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 2.1999, 3, p. 167-175
|
Publisher: |
MCB UP Ltd |
Subject: | Small firms | Entrepreneurship | Marketing planning | Marketing competences |
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