A reconceptualization of manufacturers' service strategies
Year of publication: |
2014
|
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Authors: | Raddats, Chris ; Kowalkowski, Christian |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 21.2014, 1, p. 19-34
|
Subject: | business marketing | B2B | industrial marketing | manufacturer | service offerings | service infusion | servitization | strategy | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry |
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