A regime-switching model of cyclical category buying
Year of publication: |
2011
|
---|---|
Authors: | Park, Sungho ; Gupta, Sachin |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 3, p. 469-480
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zeit | Time | Nichtlineare Regression | Nonlinear regression | Joghurt | Yogurt | USA | United States |
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