A RETAIL EVALUATION OF PROMOTIONAL TACTICS IN THE FOOD INDUSTRY
Year of publication: |
2000
|
---|---|
Authors: | Park, John L. ; German, Gene A. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 31.2000, 02
|
Publisher: |
Food Distribution Research Society - FDRS |
Subject: | Marketing |
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