A reverse-innovation playbook
Year of publication: |
2012
|
---|---|
Authors: | Govindarajan, V. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 9
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Automotive industry | Developing countries | Innovation | Manufacturing systems | Organizations | Product development | Product innovation | Research and development | Technology-led strategy | United States of America |
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