A review of customer relationship management: successes, advances, pitfalls and futures
Year of publication: |
2012
|
---|---|
Authors: | Nguyen, Bang ; Mutum, Dilip S. |
Published in: |
Business Process Management Journal. - Emerald Group Publishing Limited, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 18.2012, 3, p. 400-419
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relationship management | Consumer behaviour | Trust | Success | Advances | Pitfalls | Futures | Fairness |
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