A review of marketing strategies from the European chocolate industry
Year of publication: |
December 2017
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Authors: | Ramli, Nur Suhaili |
Published in: |
Journal of Global Entrepreneurship Research : JGER. - Berlin : SpringerOpen, ISSN 2251-7316, ZDB-ID 2758698-4. - Vol. 7.2017, 10, p. 1-17
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Subject: | Chocolate industry | Marketing strategies | Global brands | Qualitative research | Europe | EU-Staaten | EU countries | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1186/s40497-017-0068-0 [DOI] hdl:10419/196990 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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