A review of marketing strategies from the European chocolate industry
Year of publication: |
2017
|
---|---|
Authors: | Ramli, Nur Suhaili |
Published in: |
Journal of Global Entrepreneurship Research. - Heidelberg : Springer, ISSN 2251-7316. - Vol. 7.2017, 10, p. 1-17
|
Publisher: |
Heidelberg : Springer |
Subject: | Chocolate industry | Marketing strategies | Global brands | Qualitative research | Europe |
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