A Review of Strategic Options for Achieving a Country Brand for Romania
Year of publication: |
2010
|
---|---|
Authors: | POPESCU, Ruxandra-Irina ; CORBOS, Razvan-Andrei |
Published in: |
REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT. - Facultatea de Management. - Vol. 11.2010, 5, p. 881-893
|
Publisher: |
Facultatea de Management |
Subject: | country brand | tourism brand | image | strategic options | promoting campaigns |
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