A review of traditional Hungarian products’ reputation with a special focus on consumer behaviour
The quality of traditional and regional products is essentially determined by geography, history and culture. Being protected by a distinctive quality label (based on the geographical origin, traditions and special features) may enhance traditional Hungarian and regional products’ competitiveness. Based on our survey’s questionnaire results (N = 425) (basic statistics, factor and cluster analysis) it can be proved that consumers are able to identify and appreciate Hungarian products. They also highly value traditional quality.
Year of publication: |
2007
|
---|---|
Authors: | Popovics, Anett |
Published in: |
Studies in Agricultural Economics. - Agrárgazdasági Kutató Intézet. - 2007, 105
|
Publisher: |
Agrárgazdasági Kutató Intézet |
Subject: | traditional Hungarian products | consumer survey | reputation | value added | Institutional and Behavioral Economics | Research Methods/ Statistical Methods |
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