A rose by any other name: rebranding campaigns that work
Year of publication: |
2003
|
---|---|
Authors: | Kaikati, Jack G. ; Kaikati, Andrew M. |
Published in: |
Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 24.2003, 6, p. 17-23
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Brand awareness | Brand equity |
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