A semiotic approach through print advertisements : the changing Indian urban male
Year of publication: |
[2018]
|
---|---|
Authors: | Patel, Neha Chirag ; Bhutiani, Supriya Rahul |
Published in: |
Global observations of the influence of culture on consumer buying behavior. - Hershey : IGI Global, ISBN 978-1-5225-2727-5. - 2018, p. 146-170
|
Subject: | Indien | India | Printwerbung | Print advertising |
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