A social strategy : how we profit from social media
Mikolaj Jan Piskorski
| Year of publication: |
2014
|
|---|---|
| Authors: | Piskorski, Mikołaj Jan |
| Publisher: |
Princeton, NJ [u.a.] : Princeton Univ. Press |
| Subject: | Social Web | Social web | Wettbewerbsstrategie | Competitive strategy | Online-Marketing | Internet marketing | Soziale Software | Soziales Netzwerk | Marketingstrategie | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 275 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | The arc of the bookSocial failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. |
| ISBN: | 978-0-691-15339-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376684