A stakeholder approach to branding clusters : pointers to a research agenda
Year of publication: |
2013
|
---|---|
Authors: | Kasabov, Eduard ; Sundaram, Usha |
Published in: |
Regional studies. - Abingdon, Oxfordshire : Routledge, Taylor & Francis Group, ISSN 0034-3404, ZDB-ID 412842-4. - Vol. 47.2013, 4, p. 530-543
|
Subject: | Regionales Cluster | Regional cluster | Stakeholder | Markenführung | Brand management |
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