A stakeholder theory approach to designing environmental marketing strategy
Year of publication: |
1995
|
---|---|
Authors: | Polonsky, Michael Jay |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 10.1995, 3, p. 29-46
|
Publisher: |
MCB UP Ltd |
Subject: | Environmental management strategy | Green marketing | Stakeholders |
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