A Stochastic Dynamic Pricing and Advertising Model Under Risk Aversion
Year of publication: |
2015
|
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Authors: | Schlosser, Rainer |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Risikoaversion | Risk aversion | Preismanagement | Pricing strategy | Werbung | Advertising |
Extent: | 1 Online-Ressource (30 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Revenue and Pricing Management, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 18, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2566930 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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