A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Year of publication: |
2012
|
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Authors: | Martin, Brett A. S. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 1, p. 174-184
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Emotion | Markenartikel | Brand | Zahlungsbereitschaftsanalyse | Willingness to pay | Australien | Australia |
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