A study in international marketing: The development of a consumer database marketing capability
Year of publication: |
1997
|
---|---|
Authors: | Nancarrow, Clive ; Wright, Len Tiu ; Page, Julie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 7, p. 625-636
|
Saved in:
Saved in favorites
Similar items by person
-
Researching international “brand equity”: a case study
Wright, Len Tiu, (1999)
-
The branding of IT: marketing and research issues
Wright, Len Tiu, (2002)
-
Lifecycles and crisis points in SMEs: a case approach
Hill, Jimmy, (2002)
- More ...