A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis
Year of publication: |
2012
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Authors: | Peral Peral, Begoña ; Rey, Joaquina Rodríguez-Bobada ; Villarejo Ramos, Angel Francisco |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2012, 3, p. 38-62
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Subject: | e-retailers | consumer behaviour | conjoint analysis | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/97875 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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