Extent: | 1 Online-Ressource (25 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2013 erstellt |
Classification: | M1 - Business Administration ; M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other ; L8 - Industry Studies: Services ; L80 - Industry Studies: Services. General ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014039424