A study of customer orientation and customer commitment in the food sector of Pakistan
Muhammad Ahmad and Mirza Ashfaq Ahmed
Year of publication: |
2020
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Authors: | Ahmad, Muhammad ; Ahmed, Mirza Ashfaq |
Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 8.2019/2020, 2, p. 1-32
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Subject: | Customer orientation | customer-oriented behavior | customer intimacy | commitment | dyadic data | interpersonal relationship | Beziehungsmarketing | Relationship marketing | Pakistan | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management |
Saved in:
freely available