A study of the brand characteristics of Oakley
Year of publication: |
2005-12
|
---|---|
Authors: | Peters, Wilhelm |
Other Persons: | Terblanche, N. S. (contributor) |
Institutions: | University of Stellenbosch. Faculty of Economic and Management Sciences. Dept. of Business Management. (contributor) |
Publisher: |
Stellenbosch : University of Stellenbosch |
Subject: | Business management | Assignments | Oakley (Firm) | Brand name products | Consumers' preferences | Brand choice |
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