A study of the impact of the e-CRM perspective on customer satisfaction and customer loyalty-exemplified by Citibank
Year of publication: |
2012
|
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Authors: | Liu, Chun-chu ; Chuang, Li-min ; Huang, Chien-min |
Published in: |
The empirical economics letters : a monthly international journal of economics. - Rajshahi, ISSN 1681-8997, ZDB-ID 2560109-X. - Vol. 11.2012, 3, p. 219-229
|
Subject: | Citibank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Taiwan | 2009 |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | e-CRM = electronic Customer Realtionship Management |
Source: | ECONIS - Online Catalogue of the ZBW |
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