A study of the influence of image congruence on consumer choice
Year of publication: |
1968
|
---|---|
Authors: | Birdwell, Al E. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 41.1968, 1, p. 76-88
|
Subject: | Marktpsychologie | Kraftfahrzeugmarkt | Vereinigte Staaten |
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