A study of trust over time within a social network mediated environment
Year of publication: |
2013
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Authors: | Palmer, Adrian ; Huo, Qunying |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 15/16, p. 1816-1833
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Subject: | trust | brands | word-of-mouth | social network media | webnography | Soziales Netzwerk | Social network | Vertrauen | Confidence | Social Web | Social web | Virales Marketing | Viral marketing | Markenführung | Brand management |
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