A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN CONSUMER MARKETS: GRANDIOSITY/ REALITY?
Year of publication: |
2010
|
---|---|
Authors: | GUPTA, Ashish |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. VIII.2010, 2, p. 258-272
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | relationship marketing | consumer marketing | consumer behavior |
-
Bridging brand parity with insights regarding consumer behavior
Turunç, Ömer, (2024)
-
Customer Value Anticipation, Customer Satisfaction and Loyalty : An Empirical Examination
Blocker, Christopher Phillips, (2012)
-
Dabija, Dan-Cristian, (2013)
- More ...
-
Who is More Injury‐Prone? Prediction and Assessment of Injury Risk
Gupta, Ashish, (2018)
-
Determinants of foreign and domestic non-listed real estate fund flows in India
Gupta, Ashish, (2020)
-
Gupta, Ashish, (2020)
- More ...