A Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industry
Year of publication: |
2019
|
---|---|
Authors: | Aravamudhan, Varadaraj |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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