A study on the impact of consumer risk perception and innovativeness on online shopping in India
Year of publication: |
2015
|
---|---|
Authors: | Thakur, Rakhi ; Srivastava, Mala |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 43.2015, 2, p. 148-166
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Innovation | India | Consumers | Risk | Perceived risk | Online retailing |
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