A survey of market orientation research (1995 - 2008)
Year of publication: |
2011
|
---|---|
Authors: | Liao, Shu-hsien ; Chang, Wen-jung ; Wu, Chi-chuan ; Katrichis, Jerome |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 301-310
|
Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Fachzeitschrift | Journal | Bibliometrie | Bibliometrics | 1995-2008 |
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