A taxonomy of consumer satisfaction/dissatisfaction measures
Year of publication: |
1977
|
---|---|
Authors: | Andreasen, Alan R. |
Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 11.1977, 2, p. 11-24
|
Subject: | Verbraucher |
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