A test of the effects of competition on consumer brand selection processes
Year of publication: |
1994
|
---|---|
Authors: | Laroche, Michel ; Hui, Michael ; Zhou, Lianxi |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 171-181
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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