A Theoretical and Empirical Investigation of Economic Recession Effects on Consumer Perceptions of Private Label Products
Year of publication: |
2016
|
---|---|
Authors: | Despoteri, V. |
Other Persons: | Kotsia, D. (contributor) ; Chountalas, Panos (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Konjunktur | Business cycle | Handelsmarke | Store brand | Markenimage | Brand image | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Proceedings of the 3rd Pan-Hellenic Student Conference of the Hellenic Operational Research Society, 56-70 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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