A theoretical framework for goal-based choice and for prescriptive analysis
Year of publication: |
2008
|
---|---|
Authors: | Carlson, Kurt A. ; Janiszewski, Chris A. ; Keeney, Ralph L. ; Krantz, David H. ; Kunreuther, Howard |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 241-254
|
Subject: | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Entscheidungstheorie | Decision theory | Marktforschung | Market research |
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