A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets
Year of publication: |
2008
|
---|---|
Authors: | Chao, Raul O. ; Kavadias, Stylianos |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 5, p. 907-921
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | new product development | NPD portfolio strategy | incremental innovation | radical innovation | strategic buckets | complex systems | evolutionary systems |
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