A theory of market strategy
Richard J. Geruson
| Year of publication: |
1992
|
|---|---|
| Authors: | Geruson, Richard J. |
| Publisher: |
New York : Oxford University Press |
| Subject: | Marketingmanagement | Marketing management | Computer | Theorie | Theory | USA | Computerindustrie | Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XVI, 241 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [233] - 236 |
| ISBN: | 0-19-506800-9 |
| Classification: | Produzierendes Gewerbe ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013477920