A threshold model of store choice
Year of publication: |
1983
|
---|---|
Authors: | Malhotra, Naresh K. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 59.1983, 2, p. 3-21
|
Subject: | Einzelhandel | Verbraucher |
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