A typology of internet users based on comparative affective states: evidence from eight countries
Year of publication: |
2013
|
---|---|
Authors: | Christodoulides, George ; Michaelidou, Nina ; Theofania Siamagka, Nikoletta |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 1/2, p. 153-173
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Typology | Internet users | Affect | Cluster analysis | Behaviour | Attitudes |
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